Brand Strategy
Tell your story right!
Your brand is more than a logo or a slogan — it’s the entire experience customers and personnel have with your company, product or service.
Your brand strategy should define what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements of your brand. Above all of that, your brand lives in every day-to-day interaction you have with your market.
There are key questions which should be answered while defining your strategy:
What is the message you want deliver when people interact with your brand?
What is the image your are trying to convey?
How do your employees feel regarding your brand and how they relate to your consumers?
What is your costumers opinion about your brand regarding your competition?
Does your company follow a defined strategy for your brand?
Together, we can work on positioning your brand, and send the perfect message of what your brand and your company genuinely represent.
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© Amanda Ciobanu | 2020